For many women, the traditional 9-to-5 no longer fits. Whether it’s seeking more flexibility, creative autonomy, or simply the space to breathe, freelancing and remote work are no longer fringe options—they’re fast becoming a first choice.
At SheThrives, we know the pull of purpose and autonomy. That’s why we’re diving into the evolving world of freelancing and remote work: what works, what doesn’t, and how to make it sustainable—especially for women balancing ambition with the realities of life.
Why Women Are Choosing Freelance and Remote Careers
The pandemic accelerated a shift that had been brewing for years. The rise of remote and freelance work wasn’t just about location—it was about lifestyle, mental health, and reclaiming time. For women disproportionately affected by unpaid care, rigid hours, and workplace bias, these career models offered something more: control.
A 2023 survey by Payoneer found that nearly 30% of global freelancers are women, with more entering tech, writing, marketing, and consulting fields source. In Australia, platforms like Freelancer.com and Expert360 have seen a noticeable rise in female registrations.
But choosing flexibility doesn’t mean choosing less. If anything, it means betting on your own skills, resilience, and the value of your time.
Getting Started: Setting Up for Freelance Success
1. Define your offer.
Freelancing isn’t just about being good at something—it’s about clearly articulating what you do, for whom, and how you add value. Whether you’re a virtual assistant, copywriter, or UX designer, a compelling elevator pitch is essential.
2. Build a strong online presence.
Your digital portfolio is your new business card. Platforms like LinkedIn, Behance (for creatives), or a simple Squarespace site can help you stand out. Bonus points for a consistent visual identity and a clear bio that speaks to your target client.
3. Choose your platforms wisely.
There’s no shortage of freelance marketplaces—Fiverr, Upwork, Freelancer.com, or industry-specific hubs like The Freelance Collective in Australia. Start small, gather testimonials, and refine your offering as you go.
Thriving Remotely: Best Practices for Working from Anywhere
Stay connected.
Isolation is real—but avoidable. Join communities like Freelancing Gems, The Cusp, or even SheThrives circles. Co-working days, Zoom accountability calls, or casual check-ins can keep your energy up.
Look after your wellbeing.
Just because you can work in your pyjamas doesn’t mean you should. Start your day with a ritual—meditation, movement, journalling—and take lunch breaks away from the screen. You’re allowed to have office hours, even if your office is your kitchen table.
Where to Find Freelance Work (That Pays Fairly)
- Expert360 (Australia): Professional gigs in consulting, project management, strategy.
- Freelancing Gems (Australia): Jobs and support for women freelancers across fields.
- Working Not Working: Creative-focused freelance gigs globally.
- Toptal: For experienced freelancers in tech and finance.
- Upwork: High volume platform—set filters to find well-paying clients.
- LinkedIn Jobs: Search “freelance” or “contract” and save alerts.
Pro tip: Don't just wait for briefs—proactively pitch yourself to companies or founders you admire. The right cold email, paired with your portfolio, can open unexpected doors.
Money Matters: Budgeting as a Freelancer
Without superannuation, paid leave, or tax withheld, freelancers need to take control of their money. Here are a few non-negotiables:
The Future is Freelanced—and Female
The freelance economy is growing, and with it, more women are carving out careers that prioritise purpose, health, and autonomy. Whether you’re just getting started or levelling up, know this: freelancing isn’t a fallback, it’s a bold, strategic choice.
And at SheThrives, we’re here to remind you—you’re allowed to define success on your own terms.